The first artificial sweetener was discovered over 100 years ago. It was first marketed as a sugar alternative for those with diabetes. Later, companies likely saw the potential for huge profits and started marketing these sweeteners as “calorie free” alternatives to sugar to aid in weight loss and suitable for all.
It is pretty much accepted that refined sugar intake is linked to the onset of obesity and diabetes. Refined sugar is not filling and consumption of soda with high levels of sugar has been shown to induce significant weight gain. Because of these reasons many people turn to artificial sweeteners.